DIY Coffee Experience
(Cafémano)
Human Behavior Design Project
Feb. 2025 - Mar. 2025
As part of a graduate design course, I worked with an industrial designer to design a service centered around improvisation. The goal of the service was to elicit people's natural impromptu behaviors. My partner and I decided to elicit these actions via a cafe.
Skills:​
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Ethnographic research
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Service Blueprinting
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Documenting recorded observations
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Figma Designing
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​Affinity Mapping
At local Boston cafes (Starbucks, Caffè Nero, Tatte, etc...), we found there is not enough interactions between customers and baristas. This led us to brainstorming a service where baristas work alongside customers to help them make their own cup of coffee.​
Early Concept Layout
We designed a non-straightforward order form to allow for customer's reactions and improvised actions.​ By indicating their preference of each category, they would ultimately design their ideal cup of coffee.
Order Sheet
We set up our service in an office space that guaranteed us enough customers to collect sufficient data. This protected us from eager students who wanted free high quality coffee.
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Experiment Layout
On the back of the order form, customers wrote us feedback about their experience. We organized this feedback and recorded moments in an affinity map.
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We divided findings into categories, separating them into two major spaces: instances describing the coffee and instances describing the service.
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Example Order Form with Feedback
Affinity Map
Due to time constraints, we could not continue further, but from our analysis, we would test the service (Cafémano) within a local Boston cafe. This would help us gauge our success while providing a positive impact on the cafe's business.
Theoretical Concept within a Cafe